THOUGHT-PROVOKING TOPICS IN WOMENS HEALTH
Highlights from Obstetrics and Gynecology Update: What Does The Evidence Tell Us? sponsored by the University of
California, San Francisco, School of Medicine
Educational Objectives
| The goals of this program are to improve reproductive health outcomes and to explore the relationship between physicians
and the pharmaceutical industry. After hearing and assimilating this program, the clinician will be better able to:
|
 | Identify sources of environmental contaminants and pathways of exposure.
|
 | Describe the role environmental contaminants may play in reproductive health.
|
 | Support effective strategies for reducing harmful exposures to environmental contaminants.
|
 | Recognize the impact of direct-to-consumer advertising on clinical practice.
|
 | Discuss guidelines set forth by professional organizations to assist physicians in managing exposure to pharmaceutical
marketing.
|
Acknowledgments
Drs. Guidice and Sufrin were recorded at Obstetrics and Gynecology Update: What Dos The Evidence Tell Us? sponsored by the
University of California, San Francisco, School of Medicine, held on October 22-24, 2008, in San Francisco, CA. The Audio-Digest
Foundation thanks the speakers and UCSF School of Medicine for their cooperation in the production of this program.
Faculty Disclosure
In adherence to ACCME Standards for Commercial Support, Audio-Digest requires all faculty and members of the
planning committee to disclose relevant financial relationships within the past 12 months that might create any personal
conflicts of interest. Any identified conflicts were resolved to ensure that this educational activity promotes
quality in health care and not a proprietary business or commercial interest. For this program, the faculty and planning
committee reported nothing to disclose.
Editors Note
Audio-Digest Obstetrics and Gynecology provides continuing medical education for individual subscribers, who are
its sole source of financial support.
Environmental Contaminants and Reproductive Outcomes
Linda C. Giudice, MD, PhD, MSc, Robert B. Jaffee, MD, Endowed Professor and Chair, Department of Obstetrics,
Gynecology and Reproductive Sciences, University of California, San Francisco, School of Medicine
| Chemical production: explosive production of chemicals in United States since World War II; ≈75000 chemicals registered
to commerce; ≈2800 high-production chemicals (>1 million pounds annually; complete toxicity data on only 7%);
primary testing end points death of animal or development of fetal malformations; little data on reproductive outcome; no
toxicity data for 43% of chemicals; source of data comes from humans, laboratory animals, and wildlife; ≈900 active ingredients
in pesticides; ≈3000 chemicals in food; ≈5000 chemicals in pharmaceuticals and cosmetics; average American
woman uses 12 personal-care products daily; average American teenage girl uses 17; evaluating evidence base
pharmaceuticals must show efficacy and safety to Food and Drug Administration (FDA); chemicals need to show harm
before being removed; generally, harm has to affect population or individuals; manufacturers not responsible for determining
or compensating for harm; responsibility falls on regulatory agencies (often underfunded) or advocacy groups;
exposure to environmental contaminants mostly unintended side effect; concern about reducing harmful exposures requires
different level of proof; need to be concerned about false positives and false negatives
|
| Sources and pathways of exposure: ozone, particulate matter, lead, and hazardous pollutants from industrial waste; air pollution
from motor vehicles; agricultural and household pesticides end up in water supply; items put in mouth by young children significant
pathway of exposure; phthalates in personal-care products; bisphenol A (BPA) present in baby bottles and plastic lining of
cans; household dust and furniture (reservoirs of chemicals)
|
| Chemical features: persistent and bioaccumulative typespersist in environment and in people; magnify higher up on
food chain; eg, dichlorodiphenyltrichloroethane (DDT), polychlorinated biphenyl (PCB), dioxins, mercury; nonpersistent
compoundsmany chemicals have relatively short half-lives in humans; eg, phthalates, BPA, perchlorate, solvents; transient
exposure may be harmful for fetus; Centers for Disease Control and Prevention (CDC) collects nationally representative
data on body burdens of environmental contaminants; evidence of environmental tobacco smoke (ETS), lead,
mercury, phthalates, BPA, perfluorinated compounds, and perchlorate in almost everyone; compounds alone may not
have estrogenic effects but, combined with estrogens, may augment estrogen action; most testing done one chemical at a
time
|
| What science tells us: multiple chemical exposures can have magnified effects; exposures can have short-term and long-
term consequences; pregnancy, infancy, childhood, and adolescence vulnerable times for exposure; pregnancy trends,
chemicals, and reproductive outcomeslimited data; shift in distribution of term gestation (on average, 40 wk in 1992
and 39 wk in 2002); median birth weight at 40 wk for singleton births has been declining over 20-yr period
|
| Air pollution: ETS known risk factor for low birth weight (LBW) and preterm birth; in animal study (Rocha), mice kept in
chamber with dirty air (vs mice kept in chamber with clean air) had offspring with LBW, and lower placenta weight also
seen; speaker wonders what data might show about pregnant women living close to freeways; role of air pollution on LBW
and preterm birth effects likely small, but exposure ubiquitous; ≈30-g reduction in birth weight for every 10 µg/m3 increase
in particulate air pollution in state of California (20-30-g reduction for ETS); critical windows variable
|
| Drinking water: disinfection byproductsmoderate evidence of contribution to LBW; pesticideslimited studies; intrauterine
growth restriction (IUGR) increased in southern Iowa communities with highest levels of pesticides (Munger)
|
| Congenital anomalies and occupational exposures: solventsretrospective meta-analysis showed 1.64 odds ratio (OR) for
major malformations; prospective study showed 13.0 OR for major malformation; glycol ethersOR high for congenital
malformation, including neural tube defects, multiple anomalies, and cleft lip; suggestion of increased risk for miscarriage; reinforces
the importance of taking thorough prenatal history (eg, occupation and place of residence) in patient having multiple
unexplained miscarriages
|
| Fertility: trend shows increase in impaired fecundity over 20-yr period (8% in 1992 vs 12% in 2002); doubling of involuntary
infertility among women 15 to 24 yr of age in last 20 yr; sperm counts and testosterone levels dropping in industrial
countries (not in developing countries)
|
| Hypospadias: rate increasing over 22-yr period (not due to increase in diagnosis); increase in testicular germ cell tumors; believed
attributable to disruption of development of fetal testes; testicular dysgenesis syndromebegins with impaired spermatogenesis
(mild form); impaired spermatogenesis with undescended testes (medium form); impaired spermatogenesis, undescended
testes and hypospadias (severe form; associated with increased risk for testicular cancer); endocrine disruptors or other disruption
during fetal testicular development may play role
|
| Endocrine-disrupting chemicals (EDCs): exogenous agents that interfere with synthesis, secretion, transport, metabolism, binding
action, or elimination of hormones; responsible for metabolic homeostasis, reproduction, and developmental process; affect
reproductive potential, including timing of puberty, menstruation (volume, timing, frequency), endometriosis, time to pregnancy,
pregnancy loss, reproductive senescence, sperm counts, and pregnancy outcomes; studies in womenevidence of increased
fetal loss, stillbirth, and birth defect syndrome close to agricultural areas sprayed with pesticides; early breast
development linked to EDCs (incidence of early breast development in children adopted from Eastern Europe); data show that
female fetuses exposed to DDT in utero have longer time to pregnancy when adults; exposure to diethylstilbestrol (DES) transgenerational;
phthalates linked to precocious puberty in girls; BPAdata from studies in mice show higher incidence of aneuploidy
of ovaries and testes in fetuses of pregnant dams exposed to BPA; measurable; highest levels found in placental tissue; no
demonstrated cause and effect (speaker proposes that findings deserve further investigation); dioxinsshown to cause premature
reproductive aging in rats in dose-dependent manner; in adult nonhuman primates, exposure causes endometriosis; highest
rate of severe endometriosis in Belgium (dioxin levels highest in world); in vivo animal data suggest dioxin may promote or
augment endometriosis
|
| Environmental tobacco smoke: reduced fecundity; decreased ovarian reserve; decreased success in in vitro fertilization
(IVF); earlier menopause (by 1-4 yr; probably mediated by apoptosis of oocytes); increased spontaneous abortion rate;
decreased fertility in daughters of smokers
|
| Environmental exposures in men: environmental levels of phthalates in men with infertility associated with increased
rates of sperm DNA damage, low sperm counts, and other abnormalities; BPA level correlates with decreased sperm
counts; lower sperm counts correlate inversely with levels of pesticides in blood; data show decreased anogenital distance
and penile length in male infants and boys who have higher levels of phthalates; decreased anogenital distance can result
in more feminization of external genitalia
|
| Canadas chemical valley: community exposed to 23 million pounds of chemicals annually; associated with reproductive
and developmental problems, as well as cancer; 40% risk for miscarriage in women <40 yr of age; 1:1 ratio of boys to
girls born in 1999; currently, ratio 2:1 for girls to boys; EDCs and sex ratiosdependent on EDC exposure (holds true
for paternal as well as maternal exposure); altered birth ratios seen in veterans returning from Iraq; no boys being born in
some communities in Arctic circle
|
| Working toward a solution
|
 | Studies: impact of reproductive toxicity may not be known until large-scale body burden studies conducted; National
Health and Nutrition Examination Survey (NHANES)biomonitoring data on typical exposures to chemicals, pesticides,
cosmetics, and plastics; looking at preterm delivery or LBW (not reproductive outcomes); CDCsurvey measuring
145 chemicals in 2500 people across United States; National Childrens Studystudy (>100000 pregnant
women, >20-yr period, and >105 communities in United States) tracking health of babies through adulthood; health
tracking data should be mined for reproductive effects (eg, infertility, time to pregnancy, pregnancy loss, preterm delivery,
congenital anomalies, IUGR, neonatal morbidity and mortality)
|
 | Policies and initiatives: some doubt science translatable to humans; others believe that gaps in knowledge should not prevent
policy actions (ie, existing evidence sufficient to justify action); Cosmetic Directive in Europe requiring removal of phthalates
from personal-care products and make-up; Registration, Evaluation and Authorisation of Chemicals (REACH) initiative
in Europe requires chemical companies to demonstrate safety (so burden not on government); working toward
solution requires leadership, social action, civic participation, and environmental education; physicians and other health
care providers in position to raise awareness about environmental exposure and harm; University of California, San Francisco,
in conjunction with American Association for Reproductive Health Professionals and American College of Obstetricians
and Gynecologists (ACOG), has produced reproductive health tool kits reviewing science linking exposure to
environmental contaminants to health
|
Pharmaceutical Marketing and Womens Health
Carolyn Sufrin, MD, MA, Clinical Fellow in Family Planning, Department of Obstetrics, Gynecology and Reproductive
Sciences, University of California, San Francisco, School of Medicine
| Pharmaceutical industry: among top 5 most profitable industries in United States; research and development (R&D)
industry commonly claims $802 million needed to research and market single drug; does not include 34% tax deduction
for R&D; significant percentage of research involved in developing drugs actually funded by National Institutes of Health
(NIH); Boston consulting firm asserts cost of marketing new drug actually ≈$250 million ; review of 11 yr of approved
patents and new drugs showed only 24% of 1035 new drugs represented significant improvements; me too drugs
slightly different molecular structure (eg, extended-release formulation) from drug already on market; manufacturer utilizes
old approval for new indication; eg, Prozac (fluoxetine) redesigned as Sarafem (also fluoxetine) and remarketed for
premenstrual dysphoric disorder
|
| Direct-to-consumer (DTC) advertising: eg, print advertising, billboards, sponsorship at sporting events; prompts consumer to think
about medications and ask physician; benefitsencourages people to seek medical care; encourages compliance with medications;
marketing leads to competition, potentially lowering cost of drugs (however, direct control by consumers limited because
physician acts as gatekeeper); risksovertreatment with expensive drugs; confusing messages; biased information; de-emphasis
of lifestyle modifications; potentially detrimental effects on physician-patient relationship; increased costs to consumers; safety
concerns; perceptions/findings among consumers and health care professionals DTC advertising noncomprehensive and contains
inappropriate information; led only 4% to 10% of patients to seek care; physicians felt pressured to prescribe inappropriate
medications; data show patient exposure to DTC advertising leads to requests for particular brands, and prescriptions often inappropriate
|
| Pharmaceutical detailing: one-half sales pitch, one-half education; pharmaceutical representative provides details (ie,
information) on product; efficient and purposeful way to market; >90000 pharmaceutical representatives in United Sates;
≈1 representative for every 6 to 9 physicians; ≈$8000 to $13000 spent per physician per year; benefitseducation about
new drugs in short time; convenient for physician; provides free samples for patients and useful items for physician;
drawbacksbiased education (by design); influences prescribing; conflict of interest (COI); patient perception; cost of
drugs; giftscreate implicit rules of reciprocity (whether consciously or unconsciously); reminder items create sense of
brand loyalty; mealssharing meal creates sense of shared experience; studies show patients question ethics of gift-giving;
most physicians think meals, inexpensive gifts, and textbooks appropriate; number of studies show exposure to pharmaceutical
representatives influences practice (eg, formulary addition request); benefits of samplesway to provide
medications (albeit usually expensive heavily advertised ones) to those who cannot afford them; provides patient access
to cutting-edge (but expensive) drugs; allows physician to get patient immediately started on medication; increases patients
approval of physician; drawbacks of samplesusually blockbuster medications and not evidence-based medications;
study showed use of first-line antihypertensive medications increased from 38% to 61% after samples prohibited in
institution for 1 yr; study showed that, of 32000 patients receiving samples, only 28% below federal poverty level and
fewer than one-fifth uninsured
|
| Continuing medical education (CME) sponsorship: in 2006, pharmaceutical industry contributed $1.2 billion toward
CME events; physicians do not believe they are influenced, but research (Orlowski JP) shows attending industry-sponsored
CME affects practices in favor of industry; exampleACOG and United States Preventive Services Task Force
recommend against universal herpes simplex virus (HSV) serology screening for pregnant women; however, universal
screening being promoted by prominent perinatologists across country conducting industry-supported grand rounds
|
| Position of professional organizations: American Medical Association (AMA)gifts should entail benefit to patients and
should be of minimal value; individual gifts of minimal value permissible as long as gift related to education; meals and conferences
permissible as long as related to education and held at location appropriate for education; companies should not pay for
physicians to attend conferences but can provide funds for trainees to attend conferences; ACOG guidelineseven small gifts
and meals designed to influence physicians behavior; gifts should benefit patients or be related to work; no cash gifts; samples
may influence prescribing behavior inappropriately; Pharmaceutical Research and Manufacturers of America (PhRMA)no
more reminder items or textbooks; modest meals presented in office or hospital permissible if accompanied by educational presentation;
CME funds should be separate from marketing funds and should be given to central repository; content should be determined
by CME organizers; samples acceptable
|
| Conclusion: pharmaceutical product not associated with typical supply-and-demand relationship; consumer creates demand, but
physician acts as gatekeeper; although operating in free market economy, companies have government-granted monopolies (eg,
patent protection for 9-11 yr); speaker argues pharmaceutical companies should be held to higher sense of social responsibility than
manufacturers of other commodities; unbiased alternativespublications such as The Medical Letter, Physicians Desk Reference
(PDR), and online resources (eg, Micromedex, Epocrates, Uptodate) educate trainees to deal with industry; institutions promoting
academic detailing programs (health professionals [eg, pharmacists, nurses], rather than pharmaceutical representatives,
educate peers on new drugs); clinical trials registry; disclosure laws enacted in some states; some major academic medical centers
have accepted policy proposal outlining how institutions can eliminate COI; no adverse consequences to patient care
or education reported
|
Suggested Reading
Brennan TA et al: Health industry practices that create conflicts of inters: a policy proposal for academic medical centers.
JAMA 295:429, 2006; Chren MM et al: Physicians behavior and their interactions with drug companies. JAMA 271:684,
1994; Munger R et al: Intrauterine growth retardation in Iowa communities with herbicide-contaminated drinking water supplies.
Environ Health Perspect 105: 308, 1997; Stillerman KP et al: Environmental exposures and adverse pregnancy outcomes:
a review of the science. Reprod Sci 15:631, 2008; Orlowski JP et al: The effects of pharmaceutical firm enticements
on physician prescribing patterns. Chest. 102:270, 1992; Rocha E et al: Effects of ambient levels of air pollution generated by
traffic on birth and placental weights in mice. Fertil Steril 90:1921, 2008; Sufrin CB et al: Pharmaceutical industry marketing:
understanding its impact on womens health. Obstet Gynecol Surv 63:585, 2008; Wall LL et al: The high cost of free lunch.
Obstet Gynecol 110:169, 2007; Windham G et al: Environmental contaminants and pregnancy outcomes. Fertil Steril 89(2
Suppl):e111-6, 2008; Wigle DT et al: Epidemiologic evidence of relationships between reproductive and child health outcomes
and environmental chemical contaminants. Toxicol Environ Health B Crit Rev 11:373, 2008.
|